Recently, Soueast Auto held the launch event of its new model S08DM and the signing ceremony with core dealers in Jeddah, Saudi Arabia, officially announcing the landing of its flagship luxury SUV S08DM in the core Middle Eastern market. At the same time, it completed the key layout of regional sales channels, marking a solid step for Soueast Auto to accelerate the expansion of the Middle Eastern market and deepen its internationalization strategy, as well as demonstrating the strong strength of China's automotive intelligence going global.

The launch event and signing ceremony gathered local automotive industry elites, core dealer representatives, media professionals and consumer representatives, with a warm atmosphere on site. At the event, Soueast Auto not only officially revealed the product details of the S08DM, showing the brand's accurate insight into the needs of users in the Middle Eastern market, but also reached in-depth strategic cooperation with core Saudi dealers, laying a solid foundation for the in-depth development of the S08DM in the Saudi market. It also continued Soueast Auto's layout momentum in the Middle Eastern market — previously, Soueast Auto has launched a number of SUV models in the region, gaining initial recognition from the local market.

As a key model of Soueast Auto in the luxury family travel market, the S08DM relies on the group's technological accumulation, inherits the brotherly synergy advantage with the Jetour brand, takes "all-round luxury and high cost performance" as its core positioning, and relies on five trans-class advantages to fully meet the diversified needs of Saudi consumers for high-end family travel models, becoming the absolute focus of the launch event.

Strong brand strength and prominent cost-performance advantage. As a brand of the same origin and brother brand as Jetour, Soueast Auto shares the group's mature technology platform and R&D resources, focuses on the family travel segment market, and is committed to providing users with a high-quality product experience of "more value without more cost". Relying on this core advantage, while retaining the all-round family travel attributes, the S08DM has achieved a dual breakthrough in configuration upgrading and affordable pricing, breaking the cost-performance barrier of models in the same class and bringing high-value travel options to Saudi consumers.

Trans-class appearance and inherent aura. Positioned as Soueast Auto's flagship luxury model, the S08DM adopts a magnificent design language to create a high-end appearance texture comparable to Range Rover. Its wide body outline, exquisite detail carving, and highly recognizable front face design fully enhance the sense of luxury and aura. It not only conforms to the aesthetic preferences of Middle Eastern consumers for high-end models, but also adapts to various scenarios such as business reception and family travel, achieving both appearance and practicality.

Premium and smooth driving, quiet and comfortable travel. In terms of power, the S08DM is equipped with an advanced PHEV (Plug-in Hybrid Electric Vehicle) system, which not only achieves rapid acceleration response and smooth power output, but also has ultra-high quietness, completely eliminating the engine noise trouble of fuel vehicles and bringing an extremely quiet driving experience. At the same time, the vehicle is built on the same platform chassis as the Jetour T2, and relies on professional chassis tuning to achieve dual improvement in handling stability and driving texture. Whether it is urban commuting or long-distance travel, it can bring users first-class driving pleasure.

Practical 7-seat layout, combining technology and convenience. To meet the needs of family travel and multi-person travel, the S08DM is equipped with a practical 7-seat space, electric adjustable seats, and supports a variety of flexible seat layouts, which can be freely switched according to travel scenarios to easily meet different needs such as carrying people and storing items. The humanized space design combined with technological configurations makes the vehicle both practical and technological, comprehensively improving driving comfort and convenience, and adapting to the travel habits of Saudi families with multiple members and multiple scenarios.

Full intelligent configuration, one-stop luxury experience. The S08DM spares no effort in intelligent and luxury configurations, with high-end configurations such as sunflower screen, on-board refrigerator and parking air conditioning as standard, integrating luxury experience into every detail. Among them, the sunflower screen can flexibly adjust the angle according to user needs, bringing a more convenient operation experience; the on-board refrigerator meets the cooling needs during travel and improves driving comfort; the parking air conditioning can continuously provide cold and warm air after the vehicle is turned off, solving the pain point of driving experience when waiting for the car, allowing every passenger to enjoy comprehensive luxury care.

At the launch event, a relevant person in charge of Soueast Auto said that the Saudi market, as a core position in the Middle Eastern automotive market, has great consumption potential and is also an important strategic fulcrum for Soueast Auto's international layout. The launch of the S08DM and the signing with core dealers are important measures for Soueast Auto to deeply cultivate the Saudi market. In the future, the brand will rely on the localized sales and service system, continuously listen to the needs of local users, constantly optimize products and services, and rely on Chery Group's technological advantages and its own product strength to bring more competitive products to Saudi consumers, promoting the continuous improvement of the influence of Chinese automotive brands in the Middle Eastern market.

The core dealer representatives who participated in the signing also said that they are full of confidence in the market prospect of the S08DM. With its trans-class product strength, affordable pricing and Soueast Auto's brand heritage, they believe that the vehicle can quickly gain recognition from Saudi consumers. In the follow-up, they will fully cooperate with Soueast Auto to do a good job in product promotion, channel construction and after-sales service, allowing more Saudi users to feel the product charm and service warmth of Soueast Auto.